Quitting smoking is a difficult challenge that many individuals face, yet the available products and resources often fall short in helping them achieve lasting success. Enter Quit Genius, a Y Combinator-backed company aiming to transform the way people quit smoking through an innovative app.
TheQuit Genius team comprises cofounders Yusuf Sherwani, Maroof Ahmed, and Sarim Siddiqui, who met during their medical school days. Their shared experience at a respiratory clinic fueled their determination to create a solution for smokers seeking help to quit.
Cognitive Behavioral Therapy (CBT) serves as the foundation of Quit Genius’ approach. By breaking down situations into three areas - thoughts, feelings, and behaviors - CBT helps users replace negative thoughts with healthier ones that encourage smoking cessation. The app offers animated videos, audio sessions, and interactive exercises to guide individuals through their smoking journey.
Quit Genius takes users through four stages: Stage 1 focuses on understanding why the user started smoking; Stage 2 educates them about nicotine’s effects on the body and mind; Stage 3 prepares users for challenges when quitting; and Stage 4 emphasizes sustaining progress after completing the program.
In addition to its core treatment, Quit Genius provides a Smoking Diary for tracking triggers and a Coping Toolbox that enables users to access mindfulness exercises or relaxation techniques as needed. The app also offers a supportive community of fellow quitters monitored by doctors and psychologists.
A recent independent study conducted by researchers at Imperial College London demonstrated that 36% of participants who used Quit Genius successfully quit smoking, with non-quitter participants experiencing a significant reduction in cigarette consumption. Moreover, the company’s CBT process can be applied to other addictions or lifestyle changes.
Quit Genius is available now on both iOS and Android platforms. The app offers a \(4/month basic plan or a premium tier, Quit Genius Gold, for personalized support from qualified Quit Coaches at an additional \)15/month.
With its cutting-edge approach to smoking cessation supported by prominent investors like Y Combinator, Merck & Co., Telefonica, and Force Over Mass Capital, Quit Genius is poised to make a significant impact in the lives of smokers worldwide.
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