Once upon a time, Sean Wittenberg’s mom was diagnosed with mercury poisoning after consuming canned tuna. This terrifying incident prompted him to develop a way to ensure the safety of fish consumption for everyone. In 2014, he co-founded Safe Catch Tuna with his friend Bryan Boches.
Initially, they marketed their patented technology to major tuna manufacturers such as Bumble Bee and StarKist. Unfortunately, these companies were not interested in testing all their products for mercury levels at that time. Consequently, the company faced a crisis in 2015 due to lack of market interest.
However, Safe Catch decided to pivot from being just a technology provider to becoming a tuna manufacturer itself. This decision helped them double sales each year and expand their product line to include over 22 SKUs.
Powered by its real-time mercury testing capability, the company has managed to establish itself as an industry leader in this space. It currently sells its products in more than 10,000 stores across the U.S., including Whole Foods and Amazon.
The company’s artisanal process retains all essential nutrients and natural oils in each tuna can while ensuring that it is BPA-free and free of pyrophosphates or additives. This allows Safe Catch Tuna to provide customers with a superior product, taste, and mercury content compared to other brands on the market.
As an added bonus, pregnant women, nursing mothers, and small children are now advised by both the EPA and FDA to consume small amounts of tuna several times per week as long as it falls below the 1.0 parts per million standard suggested. This development has further fueled consumer demand for Safe Catch Tuna’s mercury-tested seafood products.
In conclusion, Safe Catch Tuna is a shining example of how passion and perseverance can overcome even life-threatening obstacles in pursuit of creating better food choices for everyone. Their commitment to providing customers with the best possible tuna experience has made them an industry leader and a go-to choice for those seeking mercury-free seafood.
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