In an effort to combat declining ad revenue and explore new ways of supporting content creators, Salon has introduced a novel approach that invites readers to participate in cryptocurrency mining. By allowing users to opt-in to installing Coinhive, a software plugin for mining the digital currency Monero, Salon aims to capitalize on their audience’s unused computing power.
The program, dubbed ‘SalonCoinhive,’ offers an intriguing alternative to traditional advertising models that have been struggling in today’s digital landscape. By crowdsourcing the process of generating virtual currencies, Salon takes a bold step towards experimenting with innovative solutions for supporting journalists and editors.
Pieces like Steemit, Siacoin, and MaidSafeCoin are attempting to rebalance the power dynamics between platforms and content creators by offering new ways for users to earn money. If successful, these blockchain projects could potentially reshape the relationship between online media and its audience.
While Salon’s initiative is certainly an interesting step in this direction, it does have some drawbacks. The software can easily be installed on unsuspecting machines via malware, so transparency about the process is crucial to ensure that readers are fully informed about what they’re getting into. Additionally, there’s a risk of users being overwhelmed by information about blockchain technology and digital currencies.
Despite these concerns, Salon seems optimistic about the potential of emerging technologies in reshaping the online content landscape. By exploring new models for value exchange between content creators and their audiences, projects like SalonCoinhive could pave the way for more equitable relationships within the digital media industry.
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