Samsung Ventures Backs BlueStacks in $13M Funding Round
Samsung Ventures has joined a group of high-profile investors in a $13 million funding round for BlueStacks, the virtualization startup behind the GamePop gaming platform. This strategic investment reinforces Samsung’s confidence in BlueStacks’ vision to transform TV-based gaming through its white-label solution for manufacturers and cable providers.
Key Investors and Strategic Alignment
The funding round includes participation from:
- Andreessen Horowitz
- Qualcomm Ventures
- Intel Capital
- Redpoint Ventures
Samsung’s involvement highlights the growing convergence of mobile and living room entertainment. Ilseok Yoon, VP of Samsung Ventures, praised BlueStacks’ innovative approach to adapting touch-based mobile games for TV controls, calling it a decisive factor in their investment.
GamePop’s Market Potential
Despite mixed reviews of its initial hardware offerings, BlueStacks remains bullish on GamePop’s future, citing:
- Strong developer partnerships
- Expanding cable distribution deals
- Upcoming major partnership announcements
“Samsung is the undisputed leader in both Android and TV ecosystems,” said BlueStacks CEO Rosen Sharma. “Their expertise in distribution channels is already proving invaluable.”
The Competitive Landscape
The TV gaming market is heating up with major players like:
- Amazon Fire TV
- Android TV
- Nvidia Shield
BlueStacks differentiates itself by offering a white-label solution that can be customized by TV manufacturers and service providers, rather than competing directly with consumer hardware.
What’s Next for GamePop?
While BlueStacks remains tight-lipped about other participants in this funding round, the company confirms:
- Ongoing partnerships with major cable providers
- Plans to announce significant new distribution deals
- Continued focus on bridging mobile and TV gaming experiences
This investment positions BlueStacks to accelerate its vision of making high-quality mobile gaming accessible on the biggest screen in the home.
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