MacPaw’s Setapp Pioneers Compliance with Apple’s Controversial DMA Rules
In a surprising move, MacPaw—the developer behind the popular Setapp subscription platform—has become one of the first companies to publicly adopt Apple’s Digital Markets Act (DMA) rules in the EU. This decision comes amid widespread criticism from major tech players like Spotify, Epic Games, and Microsoft, who accuse Apple of “malicious compliance” with the new regulations.
Why the DMA Rules Are Controversial
The EU’s DMA aims to foster competition by requiring Apple to open its ecosystem to third-party app stores and payment systems. However, Apple’s implementation includes a “Core Technology Fee”—charging developers €0.50 per annual install after the first million downloads, even for apps distributed outside the App Store. Critics argue this undermines the DMA’s intent, as it keeps Apple financially entrenched in all app transactions.
Setapp’s Strategic Gamble
While compe*****s resist, MacPaw is betting on early adoption. The company plans to launch a beta version of Setapp in the EU this April, offering curated premium apps via subscription. Key details:
- App Selection: Over 20 ad-free apps across productivity, design, and utilities (e.g., BusyCal, ClearVPN, PDF Search).
- Pricing: Unannounced for the EU, but the current model starts at $9.99/month.
- Flexibility: Developers can still list apps on the App Store under different bundle IDs, letting users choose their preferred marketplace.
Challenges and Opportunities
MacPaw acknowledges uncertainties about profitability under Apple’s fee structure. Yet, CEO Oleksandr Kosovan remains optimistic:
“Creating a profitable business model requires time and market feedback. We’re investing in this opportunity to enhance customer experience and deliver value to developers.”
What’s Next?
MacPaw has already accepted Apple’s terms and opened a waitlist for the beta. Whether this move pays off hinges on:
- Developer adoption: Will more creators join Setapp’s subscription model?
- User demand: Can Setapp compete with the convenience of the App Store?
As the DMA reshapes Europe’s app economy, Setapp’s early compliance could position it as a trailblazer—or a cautionary tale.
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