Snapchat Unveils Extended Chat Saving and Festive Upgrades
Snapchat has announced a suite of new features just in time for the holiday season, including extended message retention and exclusive subscriber perks. The updates, revealed Wednesday, bring enhanced functionality to both free and premium users.
Key Feature Updates
1. 7-Day Message Retention (All Users)
For the first time, Snapchat now allows users to preserve chats for seven days instead of the traditional 24-hour window. This upgrade enables:
- Collaborative holiday planning without message expiration concerns
- Extended reference for group event coordination
- Temporary but meaningful conversation preservation
Image Credits: Snapchat
2. Premium Subscriber Exclusives (Snapchat+)
The $3.99/month subscription tier gains:
- Immersive App Themes: Custom color schemes that transform the app’s visual experience
- First Access to new Bitmoji reactions in Chat
3. Free User Perks
All users can enjoy new holiday-themed Lenses, including a playful Ugly Sweater filter.
Snapchat+ Growth and Value
Launched in 2022, Snapchat+ has grown significantly, boasting:
- Over 11 million subscribers (as reported August 2024)
- Exclusive features like Chat Wallpapers and AI Bitmoji Pets
The platform continues to balance innovation between free and premium offerings, ensuring value across all user tiers during this festive season.
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