Snapchat Streamlines Monetization for Creators with Unified Program
In a strategic move to empower content creators, Snapchat has unveiled a revamped monetization program that unifies earnings from Stories and Spotlight content. This consolidation replaces previous separate monetization systems, offering creators a more streamlined path to revenue generation.
Key Features of the New Program
- Ad Revenue Sharing: Creators now earn from ads displayed in both Stories and Spotlight posts
- Extended Video Monetization: Spotlight videos longer than one minute become eligible starting February 1, 2025
- Growing Audience Potential: Spotlight viewership has increased 25% year-over-year
Updated Eligibility Requirements
To qualify for monetization, creators must meet these benchmarks:
Baseline Requirements:
- 50,000+ followers
- 25+ monthly posts to Saved Stories or Spotlight
- Active posting (10+ days in last 28 days on Spotlight or Public Stories)
Performance Thresholds (28-day period):
- 12,000 hours of view time OR
- 10 million Snap views OR
- 1 million Spotlight views
Comparing Old vs. New Standards
The updated program introduces higher thresholds than previous requirements:
| Feature | Previous Program | New Program |
|---|---|---|
| Follower Minimum | 1,000 | 50,000 |
| Video Length Requirement | None | 1+ minute for Spotlight |
| View Requirements | 10,000 unique views | Performance-based thresholds |
Industry Context
This move aligns with broader platform trends:
- TikTok recently restructured its creator monetization program to favor longer content
- YouTube implemented ad revenue sharing for Shorts creators in 2023
The Spotlight Rewards Program will officially sunset on January 31, 2025, as Snapchat transitions to this new unified model.
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