Temu Reigns Supreme as Most Downloaded US App in 2024

Chinese e-commerce platform Temu has secured its position as the most downloaded free app on the US App Store for the second consecutive year, according to Apple’s year-end rankings. The shopping app dethroned TikTok in 2023 and maintained its lead throughout 2024 despite fierce competition.

The 2024 App Store Download Rankings: Key Highlights

  1. Temu (1st place) - Continues its dominance in budget shopping
  2. Instagram Threads (2nd place) - Meta’s Twitter alternative climbs from #3
  3. TikTok (3rd place) - Faces challenges amid US ban discussions
  4. ChatGPT (4th place) - OpenAI’s AI chatbot surges ahead of Google Search
  5. Google Search (5th place) - Rounding out the top five

Notable Trends and Shifts

  • AI Adoption Surge: ChatGPT’s jump into the top 5 marks a significant shift, as it wasn’t even in the top 10 last year following its May 2023 iOS debut.
  • Meta’s Mixed Performance: While Threads performed strongly, other Meta apps showed decline:
    • Instagram (#6)
    • WhatsApp (#7)
    • Facebook (#13)
  • E-commerce Competition: Shein ranked at #12, maintaining presence in the competitive shopping app space.

Complete Top 20 App Rankings

  1. Instagram
  2. WhatsApp
  3. CapCut (ByteDance)
  4. YouTube
  5. Gmail
  6. Google Maps
  7. Shein
  8. Facebook
  9. Telegram
  10. Snapchat
  11. Cash App
  12. Spotify
  13. Max
  14. McDonald’s
  15. Amazon

Gaming Category Dominators

Apple also revealed top downloads across gaming categories:

Top Free Games:

  1. Block Blast! (Tetris-inspired puzzle game)
  2. Monopoly Go!
  3. Roblox
  4. Call of Duty: Warzone Mobile
  5. Township

Top Apple Arcade Titles:

  1. NBA 2K24 Arcade Edition
  2. Snake.io+
  3. Hello Kitty Island Adventure
  4. Sneaky Sasquatch
  5. Bloons TD 6+

Why These Rankings Matter

Unlike Apple’s editorial picks which highlight creative-focused apps, these rankings reflect actual consumer behavior. The data provides valuable insights into:

  • Shifting user preferences
  • Emerging market trends
  • Competitive landscape in mobile apps

The full lists are available on the App Store’s Today page, offering developers and marketers crucial benchmarks for 2025 strategy planning.


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