Temu Reigns Supreme as Most Downloaded US App in 2024
Chinese e-commerce platform Temu has secured its position as the most downloaded free app on the US App Store for the second consecutive year, according to Apple’s year-end rankings. The shopping app dethroned TikTok in 2023 and maintained its lead throughout 2024 despite fierce competition.
The 2024 App Store Download Rankings: Key Highlights
- Temu (1st place) - Continues its dominance in budget shopping
- Instagram Threads (2nd place) - Meta’s Twitter alternative climbs from #3
- TikTok (3rd place) - Faces challenges amid US ban discussions
- ChatGPT (4th place) - OpenAI’s AI chatbot surges ahead of Google Search
- Google Search (5th place) - Rounding out the top five
Notable Trends and Shifts
- AI Adoption Surge: ChatGPT’s jump into the top 5 marks a significant shift, as it wasn’t even in the top 10 last year following its May 2023 iOS debut.
- Meta’s Mixed Performance: While Threads performed strongly, other Meta apps showed decline:
- Instagram (#6)
- WhatsApp (#7)
- Facebook (#13)
- Instagram (#6)
- E-commerce Competition: Shein ranked at #12, maintaining presence in the competitive shopping app space.
Complete Top 20 App Rankings
- Instagram
- WhatsApp
- CapCut (ByteDance)
- YouTube
- Gmail
- Google Maps
- Shein
- Facebook
- Telegram
- Snapchat
- Cash App
- Spotify
- Max
- McDonald’s
- Amazon
Gaming Category Dominators
Apple also revealed top downloads across gaming categories:
Top Free Games:
- Block Blast! (Tetris-inspired puzzle game)
- Monopoly Go!
- Roblox
- Call of Duty: Warzone Mobile
- Township
Top Apple Arcade Titles:
- NBA 2K24 Arcade Edition
- Snake.io+
- Hello Kitty Island Adventure
- Sneaky Sasquatch
- Bloons TD 6+
Why These Rankings Matter
Unlike Apple’s editorial picks which highlight creative-focused apps, these rankings reflect actual consumer behavior. The data provides valuable insights into:
- Shifting user preferences
- Emerging market trends
- Competitive landscape in mobile apps
The full lists are available on the App Store’s Today page, offering developers and marketers crucial benchmarks for 2025 strategy planning.
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