Steppin App: Bridging Fitness and Digital Wellness

In an era where screen time often outweighs physical activity, Steppin, a new iOS app, offers a unique solution by merging step tracking with social media moderation. Co-founded by Paul English (creator of Kayak), this innovative app encourages users to stay active by locking social media access until daily step goals are met.


How Steppin Works

  • Step-to-Screen-Time Ratio: Users set custom goals—for example, 100 steps = 1 minute of TikTok access.
  • Flexible Controls: Override locks if urgent access is needed.
  • Broad App Coverage: Targets not just social media (Instagram, TikTok) but also time-sinks like Netflix or mobile games.

Paul English conceived the idea during a vacation in Spain with his son and fiancé, realizing even scenic travels couldn’t curb their phone usage. “We wanted to tie screen time to physical movement—it’s a win for mental and physical health,” he shared with TechCrunch.


Who Benefits from Steppin?

While marketed to Gen Z, the app resonates across generations:

  • Teens: Parents report reducing their children’s social media addiction.
  • Adults: Professionals and caregivers struggling with excessive screen time.

“It’s not just Gen Z—I’ve used it to break my own scrolling habits,” English noted, highlighting universal appeal.


Future Features and Accessibility

  • Expanded Activities: Soon, yoga or workouts will also unlock screen time.
  • Social Accountability: Leaderboards and streak tracking to motivate users (and let parents monitor kids’ progress).
  • Pricing: Free at launch; a ~$20/year subscription is planned.

Availability: Currently on iOS, with Android support coming soon.


Why Steppin Stands Out

Unlike generic screen-time trackers, Steppin actively links wellness to digital habits, fostering a healthier balance. As English puts it: “Movement shouldn’t feel punitive—it’s about earning joy in a way that benefits your body and mind.”


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