Tesla’s Limited-Time Offer: Free Supercharging Returns for Model S
In a strategic move to boost year-end sales, Tesla has reintroduced its free Supercharging perk for select Model S vehicles—but with notable conditions. While the offer may seem enticing, potential buyers should weigh the fine print against recent price hikes.
The Offer Details
- Free Unlimited Supercharging: Available for new Model S purchases, reviving a benefit discontinued in 2018.
- Non-Transferable: The perk is tied to ownership—it expires if the vehicle is sold.
- Exclusions Apply: Ride-hailing, taxi, and delivery drivers are ineligible.
Price Adjustments Offset the Perk
Tesla simultaneously raised Model S prices by $5,000, offsetting the perceived value of free charging:
- Model S AWD: Now starts at $79,990 (up from $74,990).
- Model S Plaid: Starts at $94,990, maintaining its premium positioning.
Declining Demand for the Flagship Sedan
Industry reports suggest dwindling interest in Tesla’s luxury EV:
- Q2 2024 Sales: Estimated at 12,000–13,000 units, a 31–37% YoY drop (per Electrek).
- Q3 2024 Sales: Combined Model S and X deliveries hit an all-time low of ~10,000 units.
Key Considerations for Buyers
- Short-Term Benefit: Free Supercharging may appeal to long-term owners but loses value if reselling.
- Competitive Landscape: Rivals like Lucid and Mercedes offer newer tech, pressuring Tesla’s decade-old design.
- Total Cost: The $5,000 price hike could negate years of charging savings for some drivers.
The Bottom Line
Tesla’s gambit highlights efforts to reinvigorate its flagship sedan amid softening demand. For buyers planning to keep their Model S long-term, the offer could deliver real savings—but the math may not add up for everyone.
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