Instagram Rolls Out Scheduled Direct Messages Feature
Instagram has officially launched a highly anticipated feature: scheduled direct messages (DMs). Meta confirmed to TechCrunch that this update is now available to all users worldwide, offering greater flexibility for both casual users and professional creators.
Why Scheduled DMs Matter
This new functionality addresses several key pain points:
- Optimal Timing for Outreach: Brands and creators can now schedule messages to align with peak engagement times
- Time Zone Solutions: Users can coordinate with friends or colleagues across different regions
- Future Reminders: Set timely prompts for events, deadlines, or personal messages
How to Schedule Instagram DMs
The process is remarkably simple:
- Compose your message as usual
- Press and hold the send button
- Select your preferred date and time
- Confirm the scheduled delivery
Pro Tip: Our testing reveals you can schedule messages up to 29 days in advance. Scheduled messages will appear as a visible reminder in your chat until delivered.
Image Credit: TechCrunch
Instagram’s Growing DM Capabilities
This update follows several recent enhancements to Instagram’s messaging system:
- Location Sharing: Directly compete with Snapchat’s Snap Map and Apple’s Find My
- Customizable Names: Add nicknames to personalize conversations
- Creator Tools: Advanced filtering for message requests by follower count, verification status, and account type
The Bigger Picture
Social media expert Lindsey Gamble first spotted this feature, which continues Instagram’s trend of making its platform more creator-friendly while improving everyday communication tools.
For digital marketers, this represents a significant opportunity to streamline outreach strategies. Personal users gain new ways to maintain connections across time zones without losing the spontaneity of direct messaging.
As Instagram continues evolving its DM features, we can expect more productivity-focused updates that bridge the gap between social interaction and professional communication needs.
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