Thistle Raises $10.3M to Fuel Plant-Based Meal Delivery Expansion
A Growing Demand for Sustainable Eating Solutions
As consumers increasingly seek ways to reduce their environmental impact, plant-based eating has emerged as one of the most effective strategies. Thistle, the innovative prepared food delivery startup, has just secured $10.3 million in Series B funding to make sustainable eating more accessible nationwide.
The Funding Round and Strategic Growth Plans
The investment was led by PowerPlant Ventures, with participation from:
- Siddhi Capital
- Alumni Ventures Group
- Rich Products Corporation’s venture arm
This capital injection will enable Thistle to:
- Establish an East Coast production facility
- Expand delivery services along the Eastern seaboard
- Enhance customer support services
“This funding allows us to reach more people with science-backed nutrition that promotes wellness, enjoyable eating, and planetary health,” said Ashwin Cheriyan, Thistle’s CEO and co-founder.
Thistle’s Unique Value Proposition
Since its launch seven years ago, Thistle has:
- Delivered over 5 million meals
- Maintained a 100% gluten- and dairy-free menu
- Offered vegan options alongside occasional meat choices
Pricing starts at:
- $42 per week
- $11.50 per meal
Innovative Customer Support Features
Building on customer feedback, Thistle is introducing:
- Virtual consultations with registered dietitians
- Personalized nutrition guidance
- Ongoing wellness journey support
“Our pilot program last fall received overwhelming positive feedback,” noted Shiri Avnery, COO and co-founder. “We’re thrilled to officially launch these services to better support our customers’ health goals.”
The Plant-Based Food Industry Boom
This funding comes amid surging interest in plant-forward diets:
- Plant-based food sales are outpacing overall food market growth
- Consumers increasingly recognize the environmental benefits
- The trend shows no signs of slowing in the coming decade
“Shifting toward plant-based eating is the single most impactful dietary change for reducing environmental harm,” explained Dan Gluck of PowerPlant Ventures. “It addresses climate change, pollution, and resource conservation while improving human health.”
Looking Ahead
With its new funding and expansion plans, Thistle is positioned to become a major player in the growing market for convenient, sustainable meal solutions. The company’s combination of nutrition science, environmental consciousness, and customer-focused services makes it a standout in the competitive meal delivery space.
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