London-Based WeGift Raises $8M to Transform Incentive Marketing
WeGift, the innovative London startup powering digital rewards and incentive marketing, has successfully secured $8 million in a Series A extension funding round. The investment was led by AlbionVC, with continued support from existing investors including Stride.vc, SAP.iO Fund, and Unilever Ventures. As part of the deal, Ed Lascelles, General Partner at AlbionVC, will join WeGift’s board.
Fueling the Future of Digital Incentives
The fresh capital will accelerate WeGift’s mission to modernize the $700 billion rewards industry, which still heavily relies on outdated physical gift card systems. Key focus areas include:
- Expanding real-time digital rewards infrastructure
- Strengthening direct brand integrations for seamless supply chains
- Enhancing marketing tools for customer acquisition and retention
The ‘Twilio for E-Gift Cards’
Founded in 2016 by Aron Alexander, WeGift addresses a critical gap in payment technology.
“Payments are currently a one-way street,” Alexander explained in a previous TechCrunch interview. “We’ve created a new category of digital non-cash rewards to power global customer engagement.”
The platform offers:
- Cloud-based API for automated digital incentives
- Advanced analytics to track campaign ROI
- Global scalability across 30 markets and 20 currencies
Rapid Growth & Industry Adoption
Since its last funding round, WeGift has achieved:
- 317% annual revenue growth (exact figures undisclosed)
- 700+ brand partnerships, including Nike and Uber
- Enterprise clients like Vodafone, Samsung, and Sodexo
- New York office expansion to support global operations
“We’ve become the go-to solution for telecom and energy giants,” notes Alexander, citing clients like Vodafone, E.ON, and Utilita.
Why This Matters for Businesses
WeGift’s technology enables companies to:
- Boost customer engagement through instant digital rewards
- Streamline marketing campaigns with measurable results
- Transition from physical to eco-friendly digital incentives
As businesses increasingly prioritize data-driven customer retention strategies, WeGift’s platform positions itself as a critical tool in the modern marketing stack.
