Threads Introduces ‘Starter Packs’ Feature Inspired by Bluesky
Meta’s Threads is stepping up its game with a new feature designed to enhance user onboarding and engagement. The platform is now testing its own version of Bluesky’s popular ‘Starter Packs’, offering curated lists of suggested accounts to help new users discover content tailored to their interests.
What Are Threads’ Starter Packs?
- Curated Account Lists: Collections of profiles centered around popular topics like pop culture, recipes, and more.
- Easy Discovery: Shown to new users during sign-up and within the app’s For You feed.
- Seamless Integration: Complements Threads’ existing feature that suggests accounts based on Instagram follows.
Instagram head Adam Mosseri announced the rollout on Thursday, confirming earlier reports by TechCrunch.
Image Credits: Threads
Why This Move Matters
Threads is accelerating feature updates to stay competitive as Bluesky gains momentum, recently surpassing 20 million users and nearing 25 million. Bluesky’s Starter Packs have been a hit, enabling users to quickly connect with like-minded communities—a strategy Threads is now adopting.
Recent Threads Updates
- Custom Feeds: Launched globally to let users curate feeds by topics or specific profiles.
- Default Feed Options: Testing the ability to set For You, Following, or custom feeds as defaults.
- Algorithm Tweaks: Adjusted to prioritize content from followed accounts after user feedback.
The Bigger Picture
Meta’s rapid updates suggest a strategic effort to retain users amid Bluesky’s post-election surge. Bluesky saw increased adoption as X shifted toward right-wing discourse, with Elon Musk openly supporting President-elect Donald Trump.
Threads continues to refine its platform based on user demands, signaling fierce competition in the evolving social media landscape.
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