Threads Tests Post Scheduling: What You Need to Know
Meta’s rapidly growing social platform Threads is rolling out a highly anticipated feature: post scheduling. Instagram head Adam Mosseri confirmed the test in a recent Threads post, marking a significant step in the platform’s evolution.
Key Features of Threads’ Scheduling Tool
- Selective Availability: Currently in limited testing
- Access Point: Available via the three-dot menu in the post composer
- Management: All scheduled posts appear in the drafts folder for easy editing
- Limitations: Scheduling not available for replies at launch
Image Credits: Threads
Balancing Control and Conversation
Mosseri emphasized Threads’ dual objectives with this feature:
“We want to balance giving people more control to plan their Threads posts while still encouraging real-time conversations.”
This strategic approach explains why reply scheduling isn’t included in the initial rollout.
Development Timeline
The feature has been in development for months, with app researcher Alessandro Paluzzi documenting its progress throughout 2024.
Meta’s Scheduling Ecosystem
This development follows Instagram’s recent introduction of DM scheduling, building on the platform’s existing feed post scheduling capabilities.
Threads by the Numbers
The announcement comes as Threads reaches significant milestones:
- 100 million daily active users
- 300 million monthly active users (Source: TechCrunch)
This scheduling feature represents Threads’ continued evolution as it competes in the dynamic social media landscape, offering users more control while maintaining its real-time engagement focus.
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