Tracksmith Raises $1.6M to Redefine Running Apparel with Classic Style

Tracksmith Secures $1.6M to Revolutionize Running Apparel

Tracksmith, a premium running apparel brand, has launched with $1.6 million in funding to blend timeless aesthetics with modern performance. Founded by industry veterans Matt Taylor and Luke Scheybeler, the company aims to reconnect runners with the sport’s heritage while delivering high-quality, stylish gear.

A Fresh Vision for Running Fashion

• Founding Story: Taylor, a former Puma executive and Yale track athlete, created Tracksmith after struggling to find running clothes that matched his personal style and performance needs.
• Direct-to-Consumer Model: Inspired by successful digital-native brands, Tracksmith bypasses traditional retail to offer meticulously designed apparel directly to runners.
• Investor Backing: The funding round was led by Lerer Hippeau Ventures and Index Ventures, with participation from notable angels like Michael Preysman.

Bridging Tradition and Innovation

Tracksmith’s debut collection includes:

• Performance singlets and racing shorts
• Casual running shorts and tees
• Functional gear bags

“Our designs merge classic New England prep with cutting-edge sportswear,” explains Scheybeler, co-founder and former Rapha executive. The aesthetic nods to running’s golden era while incorporating contemporary technical fabrics.

More Than Just Clothing: A Cultural Movement

The founders believe running has lost some of its competitive spirit in the wellness boom. “We want to celebrate running as a serious sport with rich history,” says Taylor. Tracksmith plans to foster this through:

• Storytelling about running’s legacy
• High-quality products that honor the sport’s traditions
• A community-focused digital presence

What’s Next for Tracksmith?

While shoes may come later, the brand is currently focused on establishing its apparel line. With its unique positioning and strong investor support, Tracksmith aims to carve out a premium niche in the $13 billion running apparel market.

“This isn’t just about making clothes—it’s about redefining running culture,” Taylor emphasizes. As the brand grows, it seeks to inspire runners to connect with the sport’s storied past while pushing toward an exciting future.

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