Twitter Introduces Streamlined Account Discovery with ‘Suggested Follows’
Twitter is rolling out a new feature designed to simplify how users discover and follow accounts. Dubbed “Suggested Follows,” this experimental tool surfaces a curated list of accounts directly after you follow someone—helping users quickly expand their network with relevant profiles. Currently, the feature is being tested exclusively on Android devices.
How the New Feature Works
- Instant Suggestions: After following an account, users will see a pop-up list of algorithmically recommended profiles related to the one they just followed.
- One-Tap Follow: Unlike the current manual process, users can now follow multiple accounts at once with a single tap, then fine-tune selections afterward.
- Personalized Recommendations: Suggestions are based on factors like:
- Shared affiliations (e.g., coworkers at the same company)
- Popular accounts followed by similar users
- Industry or interest-based connections
“Now testing on Android: You may see a suggestion to follow a group of relevant accounts on the profile page of someone you just followed. You can instantly add all the accounts with a single tap and easily remove the ones you don’t want to follow.”
— Twitter Support (@TwitterSupport)
Why This Matters
- Faster Network Growth: Helps new users build their follower base quickly by connecting them with like-minded accounts.
- Improved Engagement: Encourages deeper platform interaction by reducing the friction of manual account discovery.
- Algorithm-Driven Relevance: Leverages Twitter’s existing suggestion algorithms to surface high-quality recommendations.
Potential Impact
This update could benefit:
- Content Creators: Increased visibility if their accounts are suggested alongside popular profiles.
- Brands & Businesses: Easier discovery for users interested in related products or services.
- Casual Users: Simplifies curating a personalized feed without extensive searching.
Availability & Future Plans
The test is currently limited to Android, with no confirmed timeline for an iOS release. Some users may have already encountered the feature in early trials.
Twitter continues to refine its user experience, following recent tests like its harmful-reply warnings. This latest experiment highlights the platform’s focus on streamlining social connections while maintaining relevance.
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