Vay Scales Up Its Driverless Car-Sharing Service in Las Vegas

Berlin-based mobility startup Vay is expanding its innovative driverless car-sharing operations in Las Vegas, marking a major step forward in urban transportation solutions.

How Vay’s Teleoperated Service Works

Vay’s unique approach combines autonomous technology with human oversight:

  • Customers hail a vehicle via the Vay app
  • A teleoperator remotely drives the empty car to the pickup location
  • Users take manual control upon arrival
  • After reaching their destination, teleoperators guide the vehicle back

The service currently uses retrofitted Kia e-Niro electric vehicles, offering an eco-friendly transportation alternative.

Major Expansion Announced at CES 2025

During CES 2025, Vay revealed ambitious growth plans:

  • Fleet expansion from current operations to 100 vehicles
  • New production facility secured to support scaling
  • Over 6,000 trips completed in central Las Vegas since January 2024

“This investment represents a significant milestone for Vay’s growth,” said CEO Thomas Von der Ohe. “It will play a crucial role in scaling our offerings.”

Funding and Future Plans

The startup recently secured €34 million from the European Investment Bank, fueling its expansion. Vay is also:

  • Developing B2B operations for commercial vehicles
  • Hiring remote drivers for trucks and vans
  • Exploring new vehicle types for commercial services

The Future of Urban Mobility

Vay’s expansion signals growing confidence in teleoperated vehicle solutions as a bridge between traditional car-sharing and fully autonomous systems. The Las Vegas deployment serves as a proving ground for this innovative transportation model that could reshape urban mobility worldwide.


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