Vistaprint Strengthens Design Capabilities with 99designs Acquisition
In a strategic move to bolster its design offerings, Vistaprint’s parent company Cimpress has acquired 99designs, a leading freelance design marketplace. The deal, announced today, aims to bridge the gap between design and printing for small businesses.
Key Details of the Acquisition
- Integration Strategy: 99designs will operate as a standalone brand under Vistaprint’s umbrella.
- Leadership: 99designs CEO Patrick Llewelyn will continue leading his team, reporting directly to Cimpress/Vistaprint CEO Robert Keane.
- Synergy Potential: The merger connects 99designs’ global network of freelance designers with Vistaprint’s 20 million small business customers.
Why This Deal Matters
Vistaprint has been gradually expanding into design services, including pandemic-driven offerings like custom face mask designs. The acquisition accelerates this strategy by integrating 99designs’ robust platform, which specializes in:
- Logo creation
- Branding materials
- Marketing collateral
“Great design is critical for entrepreneurs,” said Keane. “Together, we can deliver more value than either company could alone.”
Financial and Historical Context
- Undisclosed Terms: The acquisition price remains confidential.
- Funding Background: 99designs raised $45 million from investors like Accel and Recruit Strategic Partners since its 2008 launch.
- IPO Plans: Despite CEO Llewellyn’s 2018 intentions to go public, the company remained private until this acquisition.
The Future of Integrated Design and Printing
This merger positions Vistaprint as a one-stop solution for small businesses needing both design creativity and physical marketing products. It reflects the growing demand for seamless digital-to-physical workflows in the SMB sector.
For more details, visit 99designs’ official site.
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