Walmart in Advanced Talks to Acquire Bonobos
Retail giant Walmart is reportedly in the final stages of negotiations to acquire Bonobos, the premium online men’s fashion brand, according to a Recode report. The deal, if finalized, would mark Walmart’s fourth e-commerce acquisition in under a year as it accelerates its digital transformation.
Key Details of the Potential Acquisition
- Agreement Reached: Sources indicate Walmart and Bonobos have settled on a purchase price, with final due diligence underway.
- Valuation Insights: While the exact price remains undisclosed, industry standards suggest Bonobos could sell for 1-2x its revenue. The brand generates between \(100M–\)150M annually and was last valued at $300M in 2014.
- Nordstrom’s Stake: The upscale department store chain is a current investor in Bonobos, adding an interesting dynamic to the deal.
Walmart’s Strategic E-Commerce Push
Under CEO Doug McMillon and e-commerce leader Marc Lore, Walmart has aggressively expanded its digital footprint to compete with Amazon. Recent moves include:
- Free Two-Day Shipping: For orders over $35, mirroring Amazon Prime without membership fees.
- Acquisition Spree: Bonobos would join Jet.com, Moosejaw, and ModCloth as Walmart’s latest digital purchase.
- Leadership Shakeup: Lore has restructured teams to prioritize online growth.
Why Bonobos?
The acquisition aligns with Walmart’s strategy to attract millennial shoppers and bolster its premium apparel offerings. Bonobos’ direct-to-consumer model and loyal customer base could help Walmart diversify beyond its traditional big-box appeal.
Official Responses
Both Walmart and Bonobos declined to comment on the report. Industry analysts, however, view this as another bold step in Walmart’s quest to dominate omnichannel retail.
Reported by Divya Grover in Bengaluru; Edited by Alden Bentley and Cynthia Osterman
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