YouTube Expands Monetization Policies for Breastfeeding and Dance Content
In a significant policy update, YouTube has announced expanded monetization eligibility for two previously restricted content categories: breastfeeding videos and non-sexually graphic dance content. This change reflects the platform’s evolving approach to balancing advertiser concerns with creator needs.
Key Changes to YouTube’s Monetization Policy
1. Breastfeeding Content Updates
- Visible areola now permitted: Videos showing breastfeeding with visible areola can now earn ad revenue when a child is present
- Practical demonstrations included: Content demonstrating hand expression or breast pump usage with visible nipples is now monetizable
- Contextual requirements: Videos must clearly relate to breastfeeding (showing active lactation or a child about to feed)
- Child presence mandatory: Videos without a child present remain ineligible for monetization
“We recognize breastfeeding videos as valuable resources for parents,” said YouTube spokesperson Nate Funkhouser. “These changes aim to support creators sharing this important content while maintaining monetization opportunities.”
2. Dance Content Policy Adjustments
- Twerking and grinding allowed: Non-sexual dance moves like twerking can now generate ad revenue
- Restrictions remain: Videos with:
- Focused shots on breasts/buttocks/genitalia
- Extreme minimal clothing
- Sexually suggestive movements
will continue to face monetization restrictions
Policy Implementation Details
YouTube is currently:
- Reviewing previously uploaded content for new eligibility
- Enabling ads on qualifying videos
- Maintaining all other community and advertiser-friendly guidelines
Contextualizing YouTube’s Recent Policy Changes
This announcement follows closely behind YouTube’s new AI content policies introduced earlier in the week. Together, these updates demonstrate YouTube’s ongoing effort to:
- Adapt to evolving content creation trends
- Balance creator monetization needs with advertiser concerns
- Address sensitive content categories with more nuanced policies
The platform continues to refine its approach as it navigates the complex landscape of online video content moderation.
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