London-based startup Zebra Fuel, founded in 2016 by Reda Bennis and Romain Saint Guilhem, aims to eliminate the inconvenience of refuelling a car by bringing fuel directly to customers’ locations. The company offers diesel fuel via its smart phone app, which allows users to book a time slot for a mini-van and trained personnel to dispense fuel to their vehicles. Although it currently only serves inner city London, petrol, hydrogen, and electric fuels are on the roadmap.

By eliminating the need to queue at gas stations, Zebra Fuel aims to reduce emissions and congestion in urban areas. The company sources fuel from wholesale suppliers at price levels competitive with those of central London gas stations, which do not have high costs for rent as premium station locations would require. Additionally, they are well-positioned to offer a B2B service by bringing fuel directly to commercial fleets.

The startup’s goal is to build a large business around the concept of an underutilized asset – the car - that consumes its owners’ time and money disproportionately. The idea is to provide customers with services such as car health checks or maintenance, potentially including tire pressure and even MOTs in the future.

In summary, Zebra Fuel aims to revolutionize urban refuelling by eliminating the hassle of traditional gas stations. With a growing focus on sustainability and convenience, this startup could become an essential service for drivers in inner city areas.


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