Acquia Open DXP Bridges the Gap Between Developers and Marketers

Acquia, the enterprise-grade digital experience platform built on open-source Drupal, has unveiled its new Acquia Open DXP – a unified solution designed to seamlessly connect developer tools with marketing automation capabilities. This strategic move positions Acquia to compete with industry giants like Adobe and Salesforce in the digital experience platform (DXP) space.

The Power of Integration: Drupal Cloud Meets Marketing Cloud

The platform combines two core components:

• Drupal Cloud: A robust development environment featuring:

  • Integrated Development Environment (IDE) for service creation
  • Low-code drag-and-drop functionality for marketers
  • Pre-built content and design component libraries
  • Enhanced security and content management

• Marketing Cloud: The data intelligence layer offering:

  • Customer data platform (CDP) capabilities
  • Advanced personalization tools
  • Marketing automation workflows

Strategic Acquisitions Fuel the Platform

Acquia’s recent acquisitions form the foundation of this integrated approach:

• Mautic (May 2019): Open-source marketing automation
• Cohesion (September 2019): Low-code development tools
• AgilOne (December 2019): Customer data platform technology

“We’re delivering deep integration across our suite,” explained Kevin Cochrane, SVP of Product Marketing at Acquia. “The platform combines our enhanced Drupal Cloud with the new Marketing Cloud to create a complete digital experience solution.”

Competing in the Enterprise DXP Market

Following Vista Equity Partners’ $1 billion acquisition of Acquia in September 2019, the company has been positioning itself to challenge major players in the digital experience space. Founder Dries Buytaert previously highlighted how Vista’s resources would enable this competitive push.

The Future of Digital Experiences

This platform reflects the industry’s shift toward:

• Unified developer-marketer collaboration
• Data-driven personalization at scale
• Open-source flexibility with enterprise reliability
• End-to-end digital experience management

By combining Drupal’s content management strengths with advanced marketing automation and customer data capabilities, Acquia Open DXP offers organizations a comprehensive solution for creating, managing, and optimizing digital experiences across all touchpoints.

🚀 Technology Solutions & Recommendations

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