Spotify Expands Podcast Discovery with New Top Charts in 26 Markets
Spotify is revolutionizing podcast discovery with the launch of two dynamic new charts: Top Podcasts and Trending Podcasts. Available in 26 markets, these features aim to help users uncover the most popular and fastest-growing audio content. Select markets, including the U.S., U.K., and Germany, will also enjoy category-level charts for deeper genre exploration.
What’s New in Spotify’s Podcast Charts?
1. Top Podcasts Chart
- Highlights the most-listened-to shows based on recent listener data.
- Updated daily for real-time accuracy.
- Users can explore top podcasts in any available market, not just their own.
2. Trending Podcasts Chart
- Powered by an algorithm that surfaces new and rapidly rising shows.
- Designed to help emerging creators gain visibility and attract new audiences.
Category-Level Insights (7 Markets)
In the U.S., U.K., Mexico, Brazil, Sweden, Germany, and Australia, users can dive deeper with genre-specific rankings, including:
- True Crime
- Comedy
- News & Business
- Lifestyle & Health
- Sports & TV
Each category features:
- Top 200 overall podcasts (Top Podcasts).
- Top 50 fastest-growing shows (Trending Podcasts).
Why This Matters for Creators and Listeners
- For Listeners: Streamlines discovery by separating evergreen hits from breakout shows.
- For Creators: Spotify’s Podcaster Dashboard now alerts creators when their show charts, with shareable social media cards to amplify reach.
Spotify’s Podcast Growth Strategy
This update aligns with Spotify’s aggressive push into podcasting, including:
- Acquisitions (Gimlet Media, Anchor).
- Exclusive deals (e.g., The Joe Rogan Experience).
- Innovative features like podcast playlists and AI-driven recommendations.
Key Stats:
- 1 million+ podcasts available (up from 700,000 in March 2020).
- Triple-digit growth in podcast consumption (Q1 2020 vs. Q1 2019).
Editor’s Note (Updated 7/14/20): Spotify clarified that the Top Podcasts chart updates daily, not monthly.
Image Credits: Spotify
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Spotify listeners are always on the go, discovering new podcasts and music—this case keeps their phone secure while they stay plugged into the latest trends.
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Key Features:
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As Spotify expands podcast discovery with new charts, Hello – Cap is the perfect companion for listeners who enjoy podcasts outdoors or while commuting. The product aligns with the article’s focus on podcast consumption by offering functional, comfortable headwear for extended listening sessions.
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