Atlassian Expands Trello Integrations Across Its Product Suite
Enterprise software leader Atlassian has announced powerful new integrations between its popular task management platform Trello and four flagship products: Bitbucket, Confluence, HipChat, and Jira. These enhancements mark a significant step in unifying Atlassian’s ecosystem following its acquisition of Trello earlier this year.
Seamless Collaboration Across Platforms
The new integrations create bidirectional workflows between Trello and Atlassian’s core products, with each offering unique functionality:
HipChat Integration
- Enhanced Trello connectivity within HipChat (Atlassian’s team messaging platform)
- Ability to discuss cards and jump directly into Trello for full context
- Convert HipChat conversations into actionable Trello cards
- Customizable notifications for boards, lists, and cards
Note: This builds on HipChat’s existing Trello Power-Up, now available as an official add-on.
Development & Documentation Power-Ups
Bitbucket Cloud Integration
- Attach branches, commits, and pull requests directly to Trello cards
- Create new Bitbucket branches from Trello cards
- View real-time build status within Trello boards
Confluence Cloud Integration
- Access Confluence page details from Trello cards
- Generate new Confluence pages directly from Trello
Jira Cloud Integration
- Display Jira issue status, priority, and assignee in Trello
- Create new Jira issues from Trello cards
Competitive Landscape & Market Position
These integrations strengthen Atlassian’s position against key compe*****s:
- HipChat vs. Microsoft Teams/Slack (both already Trello-integrated)
- Bitbucket vs. GitHub/GitLab (GitHub offers Trello integration)
- Confluence vs. Microsoft SharePoint
- Jira vs. Microsoft Project
Important Note: Currently, these Power-Ups only work with cloud-based Atlassian products, not on-premises server deployments.
With over 130 existing Trello integrations, Atlassian is strategically ensuring its own products offer best-in-class connectivity with its newest acquisition. This move follows Atlassian’s successful 2015 IPO and continued expansion in the enterprise software market.
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