Augment’s Online MBA Alternative: Disrupting Business Education in 2024

The Rise of a Digital-First Business Education

French edtech startup Augment is reimagining executive education with its innovative online MBA-like program. Recognizing the growing demand for flexible, high-quality business training, Augment has developed a polished digital curriculum designed to rival traditional MBA programs—without the campus requirement.

$6M Seed Funding Fuels Expansion

Augment recently secured a $6 million seed investment led by RTP Global, with participation from:

  • Motier Ventures
  • Origins Fund
  • Kima Ventures
  • Bpifrance
  • Financière Saint James

Notable angel investors including Thibaud Elziere and Roxanne Varza also contributed to the round, signaling strong confidence in Augment’s vision.

Inside the Augment MBA Program

The flagship Augment MBA offers a comprehensive digital learning experience featuring:

  • Expert video lessons from top business leaders
  • Real-world case studies
  • Interactive quizzes and assignments
  • Downloadable business handbooks

While currently unaccredited, the program has attracted over 500 global students in its first six months, with 80% coming from the U.S., followed by the U.K. and Middle Eastern markets.

Program Highlights:

  • One-time payment model: $1,750 (no subscriptions)
  • World-class faculty: Includes Wikipedia’s Jimmy Wales, YouTube’s Steve Chen, and Shazam’s Chris Barton
  • Community focus: Networking opportunities for career advancement

Why Professionals Are Choosing Augment

Augment specifically targets three career-driven demographics:

  1. Aspiring entrepreneurs seeking practical business knowledge
  2. Mid-career managers looking to enhance leadership skills
  3. Technical professionals transitioning to executive roles

The Future of Digital Business Education

With its initial success, Augment plans to expand its offerings with:

  • Shorter, specialized “mini-MBA” courses
  • Corporate training programs
  • Bundled learning packages

The startup’s challenge now lies in scaling its innovative model to reach a broader audience while maintaining the quality that’s attracted its first 500 students.

Image: Augment co-founders Roy Wellner and Ariel Renous


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