How Wind.app is Democratizing DeFi for the Masses
Hussain Elius, co-founder of Bangladesh’s leading ridesharing app Pathao, is now tackling decentralized finance (DeFi) with his latest venture: Wind.app. This innovative platform combines blockchain technology with user-friendly features to make crypto accessible to everyone.
Key Features That Set Wind.app Apart
- Global Payment Solutions: Enables businesses to pay remote employees worldwide
- Virtual Banking Alternative: Functions as a digital bank account alternative
- Seamless Crypto-Fiat Conversion: Built-in on-ramp/off-ramp infrastructure for easy currency exchange
Rapid Growth and Recent Funding
Within months of launch, Wind.app has already facilitated over \(3 million in annualized gross transaction volume. The Singapore-based startup recently secured \)3.8 million in pre-seed funding from prominent investors including:
- Global Founders Capital
- Spartan Group
- Saison Capital
- Alumni Ventures
- Tiny VC
Solving Crypto’s Usability Problem
Elius’s journey into crypto during the COVID pandemic revealed significant accessibility issues:
“As someone with a tech background, it still took me 7-10 days to understand MetaMask, gas fees, and key management,” Elius explained. “This made me realize crypto remains inaccessible to most consumers.”
Wind.app addresses these challenges by:
✔ Eliminating gas fees ✔ Using stablecoins instead of volatile cryptocurrencies ✔ Simplifying onboarding with email/phone sign-up (no complex keys)
Wind.app’s international team (Image Credits: Wind.app)
Targeting Emerging Markets
Wind.app initially focuses on Southeast Asia’s large freelance and remote worker populations, with current operations in:
- Philippines
- India
- Bangladesh
“The Philippines presents a perfect market,” notes Elius. “It combines a massive remittance economy with surprising crypto adoption—even some tuk-tuk drivers own Bitcoin here.”
Competitive Advantages Over Traditional Services
Compared to services like Wise or Payoneer, Wind.app offers:
- Lower Fees: Blockchain settlement reduces costs significantly
- Faster Onboarding: Minimal KYC requirements
- Proprietary Infrastructure: In-house on/off ramps with fees under 30 basis points (vs. industry standard 2-3%)
Security and Future Plans
As a self-custodial wallet, Wind.app ensures:
- No company access to user funds
- Cryptographic security on the blockchain
- Full user control (funds remain accessible even if Wind.app ceases operations)
The recent funding will accelerate:
- Technology development
- Regulatory compliance and licensing
- Customer acquisition strategies (both B2B and individual users)
“Our ultimate goal is financial inclusion,” Elius emphasizes. “We’re building bridges to serve both web3 companies and the underbanked populations who need these solutions most.”
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