Envisics Secures \(50M Funding for Automotive Holographic Displays at \)250M+ Valuation
UK Startup Pioneers Next-Gen In-Car AR Technology
Envisics, a cutting-edge UK-based startup specializing in automotive holographic display systems, has successfully raised \(50 million in a Series B funding round. The investment values the company at over \)250 million—a significant increase from its previous valuation.
Image Credits: Envisics
Strategic Investors Back Envisics’ Vision
The funding round attracted major automotive industry players, including:
- Hyundai Mobis
- General Motors Ventures
- SAIC Motors
- Van Tuyl Companies (family office of the Van Tuyl Group)
These strategic partnerships underscore the growing industry confidence in holographic display technology for vehicles.
Transforming the Driving Experience
Envisics’ innovative technology combines:
- Advanced computer vision
- Machine learning algorithms
- Big data analytics
- Precision navigation systems
This powerful combination creates immersive head-up displays (HUDs) that project critical driving information directly into the driver’s field of vision, including:
- Real-time mapping
- Navigation guidance
- Hazard warnings
- Enhanced dashboard visualizations
Market Deployment Timeline
Founder Dr. Jamieson Christmas revealed that Envisics is currently collaborating with Jaguar Land Rover (owned by Tata Motors) to integrate its technology into premium vehicles. The company plans to begin mass production of vehicles featuring its holographic displays by 2023.
From AR Headsets to Automotive Innovation
Dr. Christmas’ journey in holographic technology began with his first startup, Two Trees, which specialized in AR displays. After its 2016 acquisition by AR glasses company Daqri, Christmas identified a unique opportunity in the automotive sector. He founded Envisics in 2018 to focus exclusively on holographic solutions for vehicles—a prescient move given Daqri’s eventual shutdown in 2019.
Bridging the Gap to Autonomous Driving
While fully autonomous vehicles remain years away, Envisics’ technology offers practical advancements for today’s drivers:
- Enhances human driving capabilities
- Provides critical real-time data
- Improves road safety
- Creates a foundation for future in-car experiences
Industry leaders are enthusiastic about the potential. “Hyundai Mobis will jointly develop autonomous driving specialized AR HUDs with Envisics, targeting mass production by 2025,” said Sung Hwan Cho, Executive Vice President and CTO of Hyundai Mobis.
Image Credits: Envisics
What’s Next for Automotive Holographics?
As vehicles evolve toward greater autonomy, Envisics’ technology is positioned to:
- Initially enhance driver awareness and safety
- Eventually provide entertainment and productivity features for autonomous vehicles
- Continuously adapt to emerging automotive technologies
“This technology will help us revolutionize the in-vehicle experience with a variety of safe, highly integrated and intuitive applications,” noted Matt Tsien, President of GM Ventures.
The successful funding round not only validates Envisics’ approach but also signals growing confidence in AR applications for the automotive industry’s future.
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