If you want to stream your music instead of buy tracks, there are more options than you can shake a stick at. You’ve got Spotify, Rdio, XBox Music (Microsoft), Amazon, Apple Music and Google Play just to name a few.
In an ad unit called “Play Listen Now” which Google has been testing for a while,
when you Google a song name you’re presented with a few streaming options…essentially links to try out Google Play, Spotify and Amazon.
No Apple Music even though the test used to include the Apple-owned Beats streaming app. So Google’s test has yanked Apple out completely (Or Apple pulled Beats, a la the test screenshots in August):
These “action ads” are the latest thing that Google is working on, which are way more interesting than its existing ad links that show up at the top of results.
In addition the “Play Listen Now” flavor, you can “Watch Now” and have food delivered to you right from search results.
There’s no obvious rhyme or reason as to why certain companies are featured in the ads. Maybe they’re partners or maybe they’re paying for it?
While Taylor Swift doesn’t play nicely with everyone in the streaming space, we do know that she plays nicely with more than just Google (Ahem, Apple.):
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In fact, her latest album (1989) isn’t available on Google Play Music at all for streaming (you can buy tracks or the album)…only Apple Music. Crazy, right?
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