Microsoft Rebrands Keyboard Strategy: SwiftKey Absorbs Word Flow Features
In a strategic pivot, Microsoft has announced it will integrate its acclaimed Word Flow keyboard technology into SwiftKey—its flagship virtual keyboard for Android and iOS—instead of launching a standalone Android version of Word Flow. This decision follows Microsoft’s 2016 acquisition of SwiftKey, initially hinting at a deeper integration between the two keyboard platforms.
Why the Change in Direction?
- Acquisition Synergy: Microsoft acquired SwiftKey in 2016 to bolster its productivity tools, with plans to merge SwiftKey’s AI-driven predictions with Word Flow’s innovations.
- Streamlined Development: Rather than maintaining separate apps, Microsoft will focus on enhancing SwiftKey with Word Flow’s standout features, such as its one-handed curved keyboard design and GIF/search integration.
- Market Realities: With SwiftKey already boasting 50M+ Android downloads and Google’s Gboard dominating at 500M+ installs, consolidating efforts under SwiftKey makes strategic sense.
What Happens to Word Flow?
Microsoft confirmed that Word Flow for iOS (released in 2016 as an experimental app via Microsoft Garage) will be phased out. Its most popular features, including:
- One-handed curved typing mode
- Built-in GIF/search functionality
- Enhanced swipe gestures
will migrate to SwiftKey in future updates. Notably, Microsoft has scrapped plans for an Android version of Word Flow entirely.
Competitive Landscape
Google’s Gboard already offers similar one-handed typing and GIF support, intensifying competition. By merging Word Flow’s tech into SwiftKey, Microsoft aims to:
- Strengthen SwiftKey’s feature set
- Reduce redundancy in its app portfolio
- Compete more effectively against Gboard
The Road Ahead
While Word Flow’s standalone future is over, its legacy will live on through SwiftKey. Users can expect updates blending Word Flow’s intuitive design with SwiftKey’s AI-powered predictions—a move that could redefine mobile typing efficiency.
For keyboard enthusiasts, the merger signals Microsoft’s commitment to refining SwiftKey as its premier cross-platform typing solution.
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