Mobile Action’s Strategic Growth: Funding & Market Traction
In an increasingly competitive app market dominated by major players, Mobile Action has emerged as a key ally for developers seeking visibility. The startup recently closed an $805,000 seed round led by Felicis Ventures, Streamlined Ventures, and angel investors, fueling its mission to simplify app discovery and optimization.
From Freelance Expertise to Scalable Solutions
Founded in July 2013 by growth hacker Aykut Karaalioglu, Mobile Action began as a pivot from consulting to a productized platform. Karaalioglu’s lightbulb moment came during a meeting with eBay’s StubHub, where he improvised the company name on the spot after securing their interest. The gamble paid off: StubHub became Mobile Action’s first client, investing \(1 million for a top-tier app ranking. Karaalioglu delivered—achieving a **Top 6 category and Top 15 overall ranking**—while spending only **\)20,000** and refunding the balance.
Key Features Driving Success
Mobile Action’s dashboard provides actionable insights, including:
- Compe***** analysis (e.g., tracking drops in top 20 rankings)
- ASO optimization for names, keywords, and visuals
- Campaign management via partnerships with 45+ ad networks
- User feedback integration to refine app functionality
Market Traction & Future Plans
With 85 active clients like NBC Universal and Runtastic, the company generates $150,000+ monthly revenue, primarily from premium ($5,000/month) and enterprise plans. The seed funding will accelerate hiring for senior sales and marketing roles, including an Enterprise Sales Director.
Editor’s Note: A previous version misstated the StubHub campaign cost as \(200,000; it was \)20,000.
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