Adobe Acquires Behance to Enhance Creative Cloud Community

In a strategic move to strengthen its Creative Cloud ecosystem, Adobe has acquired Behance, the leading social portfolio platform for creative professionals. This acquisition aims to integrate Behance’s robust community features into Adobe’s Creative Cloud, offering seamless collaboration and talent discovery tools.

Key Details of the Acquisition

  • Behance’s Reach: The platform boasts 1 million members and hosts over 3 million projects, making it a powerhouse for creative portfolios.
  • Integration Plans: Adobe will merge Behance’s community-driven features with Creative Cloud, enabling users to create, share, and showcase work effortlessly across devices.
  • Financial Terms: The deal’s specifics remain undisclosed.

Behance Screenshot

Why Adobe Chose Behance

According to Scott Morris, Adobe’s Senior Marketing Director for Creative Pro, the acquisition was a natural fit:

  • Existing Synergy: Behance’s team was already using Adobe’s Typekit, fostering a pre-existing relationship.
  • User Overlap: A majority of Behance’s users rely on Adobe’s creative tools, ensuring smooth integration.
  • Speed of Deal: The acquisition process was notably swift, reflecting mutual alignment.

Behance’s Journey and Future Under Adobe

  • Founded in 2006, Behance initially bootstrapped before securing a $6.5 million Series A in 2012 from investors like Jeff Bezos and Union Square Ventures.
  • Current Team: All 32 Behance employees will join Adobe, with CEO Scott Belsky transitioning to VP of Community.
  • Brand Continuity: Adobe plans to retain the Behance brand, mirroring its approach with Typekit—keeping it standalone while deepening integration.

The Bigger Picture for Creative Cloud

Adobe’s Creative Cloud has long aimed to be a central hub for creatives, offering tools, storage, and collaboration features. The Behance acquisition fills a critical gap:

  • Community & Networking: Behance adds public sharing, feedback loops, and talent discovery—key social components missing in Creative Cloud.
  • Accelerated Development: Instead of building from scratch, Adobe leverages Behance’s established platform to fast-track community features.

What’s Next?

While specifics of the integration remain under wraps, expectations include:

  • Enhanced social networking capabilities within Creative Cloud.
  • Deeper ties between portfolio showcasing and Adobe’s creative tools.
  • Continued support for Behance’s third-party integrations (e.g., AdWeek, RISD).

For further insights, read Behance’s official announcement here.

This acquisition marks a pivotal step in Adobe’s mission to empower creatives with end-to-end solutions—from creation to community engagement.

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