Picker App Raises €1.3M to Transform Product Discovery Through Social Recommendations
Barcelona-based startup Picker has successfully secured €1.3 million in seed funding, with backing from Berlin’s Btov. This brings the company’s total funding to €2 million, primarily from angel investors. Founded in 2018 by Daniel Ramos, Conan Moriarty, and Enric Gabarró, Picker is redefining how consumers discover and purchase products through trusted recommendations.
How Picker Works: A Social Shopping Revolution
Picker operates as a curated marketplace where users can:
- Discover products recommended by influencers, friends, or the Picker community
- Shop directly through the iOS and Android app
- Access a streamlined alternative to overwhelming e-commerce platforms
Currently available in Spain, Germany, Austria, and Switzerland, Picker addresses a critical pain point in online shopping: information overload.
The Problem Picker Solves
CEO Enric Gabarró, a former Zalando executive with influencer marketing expertise, explains:
“Online shopping has become an overcrowded experience where quality products get buried under mountains of irrelevant options. When you search for a camera on major platforms, you might see 200,000 results. Anonymous reviews don’t help – one trusted recommendation beats 500 generic reviews every time.”
Beyond Commerce: A Movement for Better Consumption
Picker’s philosophy extends beyond transactions:
- Quality Over Quantity: Encouraging users to “stop buying more, buy better”
- Sustainable Impact: Supporting responsible manufacturers and reducing wasteful consumption
- Community Power: Leveraging social connections to surface the best products
Business Performance and Growth Trajectory
Despite its focus on mindful consumption, Picker is demonstrating strong commercial performance:
- On track to generate over €2 million in global sales this year
- Plans for expansion into new markets underway
- Profitable from day one through commission-based partnerships with brands and retailers
User Demographics and Surprising Trends
Picker’s core audience consists primarily of women over 25 interested in:
- Home decoration
- Beauty products
- Children’s items
The platform also serves niche communities discussing:
- Startup literature
- Gardening tools
- Premium spirits
- DIY equipment
- Adult products (with notable quarantine-related spikes in different markets)
Competitive Landscape and Differentiation
While compe*****s like Pinduoduo (Asia) focus on discounts, and platforms like Instagram and Pinterest blend shopping with social media, Picker takes a unique approach:
“Social platforms optimize for advertising revenue and user engagement time. We’re different – we want users to find what they need quickly and leave satisfied. Our social leverage in product discovery is our key advantage,” explains Gabarró.
The Future of Social Commerce
As Picker continues to grow, it represents an emerging trend in e-commerce: the shift from anonymous reviews to trusted social recommendations. With its fresh funding and clear value proposition, the startup is well-positioned to capitalize on the growing demand for more authentic, socially-powered shopping experiences.
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