Instagram Celebrates 10 Years with Major Feature Updates
Instagram marked its 10th anniversary with a significant update, introducing innovative features including a private Stories Map, customizable app icons, and enhanced well-being tools. These additions reflect Instagram’s evolution from a simple photo-sharing app to a comprehensive social media platform.
Custom App Icons: Personalize Your Instagram Experience
- Multiple color options: Choose from orange, yellow, green, purple, black, white, and more
- Special edition icons: Includes a rainbow Pride icon and classic nostalgic designs
- Platform availability: Accessible on both iOS and Android devices
Previously spotted in development, these customizable icons allow users to refresh their home screen aesthetic while celebrating Instagram’s milestone.
Stories Map: Relive Your Favorite Moments
The new private Stories Map offers:
- Three-year retrospective: View your shared Stories on an interactive calendar
- Visual timeline: See your content organized by date and location
- Permanent access: Contrary to Stories’ ephemeral nature, Instagram retains this data for feature development
This follows Instagram’s 2017 introduction of Story Highlights, which first allowed permanent Story preservation.
Enhanced Anti-Bullying Measures
Coinciding with National Bullying Prevention Month, Instagram launched two significant well-being features:
1. Automated Comment Moderation
- AI-powered filtering: Automatically hides comments similar to previously reported ones
- Transparent controls: Hidden comments remain accessible under “View Hidden Comments”
- Industry comparison: Similar to Twitter’s Hide Replies feature but with automated implementation
2. Expanded Nudge Warnings
- Repeat offender targeting: Additional warnings for users attempting multiple offensive comments
- Reflection prompts: Encourages users to reconsider potentially harmful content before posting
Platform Trends and Milestones
Instagram shared fascinating insights about its decade of growth:
- Music trends: KPOP ranks as the most-discussed genre
- Daily activity:
- 1M+ meme-related posts shared daily
- 50% of users watch videos daily
- 900M+ daily emoji reactions
- 3x more DMs sent than comments per user
The update is now available for download on iOS and Android platforms worldwide.
Image credits: Instagram
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