BRD Crypto Wallet Surpasses 6 Million Users Amid Global Adoption
Zurich-based mobile cryptocurrency wallet BRD has officially crossed 6 million users worldwide, fueled by accelerating adoption in emerging markets like Latin America and India. The company projects this momentum will propel it to 10 million users by early 2021.
Rapid Growth Trajectory
- Founded in 2015, BRD took four years to reach its first million users
- Now adds 1 million new users every two months
- Reported 550,000 monthly active users as of July 2020
Pandemic Accelerates Crypto Adoption
CEO Adam Traidman attributes this surge to shifting financial behaviors during COVID-19:
“The pandemic has forced people to reevaluate their finances. With more time at home, we’re seeing unprecedented interest in cryptocurrency—especially among first-time users.”
Key User Demographics
BRD’s growth stems from two distinct groups:
- Millennial investors: Younger users leveraging apps over traditional brokerages
- Economically impacted individuals: Those using crypto to hedge against currency volatility or for affordable cross-border transfers
Emerging Market Trends
- Bitcoin and Ethereum remain top purchases globally
- Stablecoins (USD-pegged) gaining traction in volatile economies (Venezuela, Argentina, India)
- Growing adoption across Eastern Europe
Why Users Choose BRD
- Non-custodial wallet: Users maintain full control of assets on their devices
- Simplified onboarding: Avoids lengthy custodial wallet registration processes
- Flexible funding: Supports Apple Pay and bank card purchases
Funding and Infrastructure
- $55 million total raised, including $15M Series B (January 2019) for Asian expansion
- Blockset enterprise tools: Powers storage of $6 billion in crypto assets
As global economic uncertainty continues, BRD’s user-friendly approach positions it as a gateway for mainstream crypto adoption—particularly in markets seeking financial alternatives.
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