Plex Confirms TV & Movie Rental Service Launching Next Month
After multiple delays, media streaming platform Plex is finally gearing up to launch its highly anticipated TV and movie rental marketplace next month. This move marks a significant expansion of Plex’s offerings, positioning it as a more comprehensive entertainment hub.
A Journey Marked by Delays
Plex initially announced its plans to enter the transactional video-on-demand (TVOD) space in January 2020, just before the COVID-19 pandemic disrupted global operations. The company faced subsequent setbacks, including:
- Missed launch targets in 2023
- Technical challenges with digital rights management (DRM)
- Studio approval processes
- Platform migration for its ad-supported video service (AVOD)
At CES 2023, Plex had projected a Q2 2023 launch window but failed to meet that deadline due to these compounding issues.
What We Know About the Upcoming Launch
Independent reporter Janko Roettgers first broke the news about the imminent launch after discussions with Plex executives at CES 2024. Plex has since confirmed the accuracy of this report to TechCrunch, though key details remain under wraps:
- Launch window: February 2024 (exact date TBA)
- Content partners: “Most studios” onboard with more to follow
- Content specifics: Titles and partners not yet disclosed
Why This Matters for Streaming
The new rental marketplace represents a strategic evolution for Plex as it seeks to:
- Complement its existing ad-supported streaming model
- Create a more comprehensive media ecosystem
- Reduce user friction by offering rentals alongside free content
- Compete more effectively in the crowded streaming landscape
Technical Challenges Overcome
Plex has been transparent about the hurdles that delayed this launch:
- DRM implementation issues requiring provider changes
- Unexpected bugs affecting streaming stability on:
- Android TV
- Fire TV
- Android mobile platforms
With these obstacles resolved, Plex is confident about finally bringing its rental service to market.
Looking Ahead
Beyond the TVOD launch, Plex has hinted at additional 2024 initiatives:
- Platform redesign
- Enhanced social features
- Continued expansion of content partnerships
Stay tuned for more concrete details as Plex prepares to officially unveil its rental marketplace next month.
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