Amazon Confirms Additional Layoffs, Including Buy with Prime Unit
Amazon continues its workforce restructuring with another round of layoffs, this time impacting employees in its Buy with Prime division. This move follows recent job cuts across Prime Video, MGM Studios, and Twitch as part of the company’s broader cost-cutting measures.
Key Details of the Latest Amazon Layoffs
- Affected Team: Buy with Prime unit (30 employees, % of staff)
- Compensation: Minimum 60 days pay and benefits for impacted workers
- Support: Amazon offering internal placement assistance
- Context: Part of ongoing restructuring after 27,000 layoffs (8% workforce) since 2022
What is Buy with Prime?
Launched in 2022, Buy with Prime is Amazon’s service that allows third-party merchants to offer Prime benefits (free shipping, returns) on their own websites. The program has shown:
- Recent Expansion: Added major U.S. platforms like BigCommerce in 2023
- Feature Growth: Introduced order tracking and live chat support in November 2023
- Strategic Importance: Amazon calls it a “top priority” with strong merchant adoption
Amazon’s Statement on the Layoffs
An Amazon spokesperson told TechCrunch:
“We regularly review our team structures and made the difficult decision to eliminate a small number of roles on our Buy with Prime team. The program remains a key focus with significant ongoing investment. We’re grateful for these employees’ contributions and are supporting their transitions.”
Broader Amazon Workforce Changes
This latest reduction follows significant cuts across Amazon’s businesses:
- January 2024: 500 Twitch employees laid off
- January 2024: Hundreds cut from Prime Video/MGM Studios
- 2022-2023: 27,000 corporate roles eliminated (company record)
While Amazon continues to invest in growth areas like Buy with Prime, these layoffs reflect ongoing adjustments to optimize operations across its vast business portfolio.
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