Rypplzz Pitch Deck Teardown: Key Takeaways from a $3M Seed Round
Spatial technology startup Rypplzz (pronounced “ripples”) recently secured $3 million in seed funding, despite a pitch deck that left much to be desired. The company specializes in radio wave-based location tracking, positioning itself as a more precise alternative to GPS for venues like museums and sports arenas.
While the funding round succeeded, the deck itself provides valuable lessons on what not to do when pitching investors. Let’s break down the key insights.
The Deck Structure: What Was Missing
Rypplzz’s nine-slide deck omitted several critical components:
- No team introduction
- No clear problem statement
- Missing business model details
- Lack of competitive analysis
- No contact information
At 33MB, the file size also violated the golden rule of pitch decks: never exceed 20MB to avoid email server rejections.
Slide Breakdown:
- Cover slide
- Product overview
- How it works
- Disrupting augmented reality
- Market applications
- Physical and cyber security
- Current GTM partners/clients
- Investment proposition
- Closing slide
What Worked: The Few Bright Spots
1. Use Case Visualization
While poorly designed with nearly illegible text, the side panels effectively illustrated potential applications, helping investors envision the technology in action.
2. Concise Product Overview
The product slide was admirably simple and direct, though it missed opportunities to highlight unique features or differentiation from compe*****s.
3. Clear Funding Ask
The $3 million ask was stated plainly without ambiguity—a best practice for investment slides.
Critical Areas for Improvement
1. The “How It Works” Slide Failed Miserably
This slide was so vague (“Digital files in the air?”) that even AI couldn’t decipher its meaning. Startups must clearly explain their technology’s mechanics.
2. Unclear Value Proposition
The market applications slide lacked concrete examples or user journeys. Instead of vague claims like “enhancing user experience,” it needed specific scenarios showing real-world utility.
3. Weak Traction Demonstration
The GTM slide named partners but omitted crucial details:
- Are these paying customers?
- What’s the contract value?
- Where’s the growth trajectory?
Key Lessons for Founders
- Clarity is king: Every slide should communicate one clear idea without requiring explanation.
- Show, don’t tell: Use concrete examples instead of generic claims.
- Demonstrate traction: Include revenue figures, contract details, and growth metrics.
- Respect file size limits: Keep decks under 20MB for easy sharing.
While Rypplzz succeeded in fundraising, their deck serves as a cautionary tale. Founders should use this example to refine their own pitches, ensuring every slide delivers maximum impact with crystal-clear messaging.
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