The team at SocialRank has spent the last few years providing brands and marketers with insights on who is following and engaging with them on social media. With their new product, SocialRank for Content, they are applying this analysis to tweets and Instagram posts, giving users data on who engaged with each piece of content and when.
Co-founder Alex Taub explained that while SocialRank provides similar data across Twitter and Instagram, the use cases will likely differ between the two platforms. On Twitter, SocialRank for Content could be a tool for understanding why certain tweets go viral. If you have a tweet that suddenly gains thousands of likes and retweets, it can be difficult to reconstruct what happened. With SocialRank for Content, marketers will be able to see a timeline showing the level of engagement for their posts. This way, if there is a specific inflection point when things took off, users will be able to see who retweeted them at that time, serving as the real springboard for their tweet.
For marketers who need to increase their followers and engagement, this data could help them focus their efforts. If there is a user who has been particularly effective at promoting content, they know whom to ask for help next time. Additionally, SocialRank for Content could serve as a tool for comment management on Instagram, allowing marketers to prioritize which comments to reply to based on the following of the person who posted them.
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