Facebook, the world’s largest social media platform, has announced its intentions to expand its news section within its video streaming service, Facebook Watch. The new initiative aims to incorporate breaking news stories alongside the company’s existing lineup of original programming.
The announcement was made by Campbell Brown, Facebook’s head of news partnerships, at the Code Media conference in Huntington Beach. This move is part of a broader evolution of Facebook’s news strategy, with the launch of Watch platform back in August as a direct compe***** to other video distribution platforms online.
Facebook aims to use this new feature to attract advertisers and keep users coming back for fresh content they can\’t find anywhere else. The updated ‘Watch’ tab will now offer personalized recommendations of live and recorded shows, along with categories like
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