Mobile AR has been struggling to live up to its futuristic promises, according to 8th Wall founder Erik Murphy-Chutorian. He believes that developers have focused on porting existing experiences into AR rather than designing for mobile AR’s strengths.
To address this issue, 8th Wall offers a one-stop shop for developers interested in bringing AR functionality to their app or game build. The company’s XR software tools include full-scale tracking, surface detection, lighting estimation, and camera overlays with ease.
The startup plans to triple its team size over the next 18 months as it aims to keep pace with the rapid innovation emerging in the augmented reality space. With a recent Series A funding round led by Norwest Venture Partners, totaling $8 million raised so far, 8th Wall has grown significantly and is now looking towards expanding further.
Accessibility has been at the forefront of 8th Wall’s mission to bring people their first AR experience. While iOS support for AR tracking has opened up to iPhone 6S and later models, Android devices have limited access due to Google opening ARCore specifications only to a few select phones. However, 8th Wall recently rolled out full tracking support to all phones, making it possible for even more users to experience augmented reality.
At their core, 8th Wall’s mission is to be the platform that enables developers to create apps and games with AR features. By listening closely to AR developers and continuing to deliver regular updates, 8th Wall can maintain an edge in attracting developers who will build the first wave of mobile-based augmented reality apps and games.
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In conclusion, 8th Wall’s XR software tools offer developers a convenient platform to bring AR functionality to their app or game build. With regular updates and easy-to-use features, this company is empowering mobile AR creators to deliver engaging experiences for users worldwide.
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