Technology
In a move that brings together three titans of sports and entertainment, quarterback Tom Brady, former NFL star Michael Strahan, and producer-director-war correspondent Gotham Chopra have joined forces to launch a new sports media startup called The Religion of Sports. Seeking around $3 million in outside capital, the company aims to be a multi-platform storytelling business dedicated to the best stories in the medium that is most appropriate for them.
Celebrity Network
Unlike other sports media outlets, The Religion of Sports does not rely on traditional networks or brands. Instead, it functions like an old-school studio, telling the best stories through various formats such as long form and short form content.
The company has already made a name for itself with successful projects such as Tom vs. Time on Facebook which garnered more than 42 million views. Other projects like Why We Fight with Verizon’s parent-parent company, Verizon and one currently in production on the 2018 NBA Draft should also rack up impressive view counts.
The Vision
The Religion of Sports aims to be more than just a media outlet; it wants to create an entire movement around sports storytelling. By using celebrity athletes and producers as drivers, the company hopes to innovate new business models in the realm of sports media.
This is not about replacing traditional networks or other outlets but working alongside them while pushing the boundaries of what is possible in sports media. The Religion of Sports sees itself as a challenger that will continue to push these established players and create an exciting space for authentic storytelling to thrive.
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