RepeatMD Secures $40M to Expand Its Aesthetics & Wellness Booking Platform
Revolutionizing Digital Engagement in Aesthetics & Wellness
The aesthetics and wellness industry—spanning med spas, dermatologists, plastic surgeons, weight loss clinics, and OBGYNs—has long relied on in-person consultations and sporadic marketing efforts. However, the pandemic accelerated the shift toward digital-first patient engagement. Today, consumers expect seamless online experiences, yet many practices lack the resources to build robust digital presences.
Enter RepeatMD, a SaaS platform founded in 2021 that empowers aesthetics and wellness providers with turnkey digital solutions.
How RepeatMD Transforms Patient Engagement
RepeatMD caters to small- and medium-sized practices seeking to unlock new revenue streams. Its platform enables practitioners to:
- Sell treatments 24⁄7 via a branded mobile app
- Offer subscription-based memberships for recurring services
- Integrate flexible payment options, including Affirm’s installment plans
- Boost retention with Starbucks Rewards-style loyalty programs
“Our goal is to be the Shopify of the medical industry,” says Phil Sitter, RepeatMD’s founder and CEO. “We’re leveraging algorithms to simplify onboarding and help patients discover treatments aligned with their goals.”
From Bootstrapped to $56M in Funding
Sitter, a serial entrepreneur, initially bootstrapped RepeatMD using proceeds from his Houston-based ventures, including VIPinsiders (a loyalty program) and EggHaus Gourmet restaurant. The company turned profitable before securing its seed round in late 2022.
Now, RepeatMD has closed a $40 million funding round led by Centana Growth Partners and Full In Partners, with participation from Proof and Mercury Fund. An additional $10 million loan from Silicon Valley Bank brings its total raised to $56 million.
Rapid Growth and Future Plans
RepeatMD’s traction is undeniable:
- 3,500+ practices and 700,000 users on the platform
- 130% YoY growth in SaaS revenue
The fresh capital will fuel:
- Partner network expansion
- Platform enhancements
- Team growth from 130 to 150+ employees by year-end
“Practices are hungry for innovative revenue solutions,” Sitter notes. “Our rewards program not only drives patient retention but also creates measurable value for providers.”
As digital transformation reshapes healthcare, RepeatMD is poised to lead the charge in the booming aesthetics and wellness sector.
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