How Voxie is Transforming Customer Engagement Through Text Marketing
Atlanta-based startup Voxie has raised $6.7 million in Series A funding to scale its innovative text marketing platform. Founded by CEO Bogdan Constantin, the company addresses a critical pain point in customer engagement—personalized communication at scale.
The Problem: Declining Email Engagement
Constantin’s inspiration came from his prior venture, Menguin (later acquired by Generation Tux), a tuxedo rental service. Facing a six-to-nine-month sales cycle for wedding attire, he noticed email open rates dwindling over time. A simple experiment—texting customers directly—yielded dramatically higher response rates, sparking the idea for Voxie.
The Voxie Solution: Automated Yet Personal
Voxie’s platform enables businesses to automate personalized text conversations, blending AI-driven automation (80-90% of messages) with human touchpoints. Key features include:
- 10-Digit Phone Numbers: Messages appear as personal texts, not generic marketing shortcodes.
- Scalable Personalization: Stores customer data (e.g., names, preferences) for tailored interactions.
- Pandemic Pivot: Expanded from enterprise clients to SMBs, aiding retail and restaurant franchises.
Image Credits: Voxie
Funding and Future Roadmap
The $6.7M round was led by Noro-Moseley Partners, with participation from Circadian Ventures, Engage Ventures, and prominent Atlanta entrepreneurs.
“Voxie allows brands to have personalized conversations at scale, a must-have in a post-COVID world,” said John Ale of Noro-Moseley Partners.
Upcoming innovations include:
- Reply-to-Buy: Customers can purchase directly via text.
- Multi-Channel Vision: Expanding beyond SMS to deliver messages via optimal mediums.
Notable Clients
Voxie’s roster includes LG, Danone, Massage Heights, and Buff City Soap, showcasing its versatility across industries.
Why It Matters
In an era where customers crave authenticity, Voxie bridges the gap between automation and human connection—proving that the future of marketing is conversational.
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